Principal Marketing Product Specialist - AiBLE

Lafayette, CO (Hybrid)

$174K/yr – $200K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the CST enabling tech with clinical, technical, and commercial leadership to define messages, value, and demonstrations while building short and long term commercialization plans and driving market development.

  • Commercial Strategy & Market Development: Formulate plans for Enabling Technology products and steer market development efforts.
  • Product Marketing & VOC: Gather customer input, conduct market research, design pricing and forecast plans, and create campaign assets.
  • Cross-functional Execution: Lead vendor partnerships and cross functional projects, and drive surgeon engagement and product awareness.

Job Description

Responsibilities

  • Responsible for serving as the business, clinical, and technical expert for Medtronic Cranial and Spinal Technologies (CST) enabling technology portfolio. Create key messages, value proposition and provide product demonstrations.
  • Formulate short- and long-term strategy for commercialization and market development of Enabling Technology products.
  • Conduct competitive analysis and customer segmentation exercises to execute on product positioning.
  • Execute on commercial and development activity for software, capital equipment and imaging systems.
  • Responsible for Sales, Downstream Marketing within the spine and cranial market.
  • Work with external vendors and partners on large cross functional marketing and/or development projects.
  • Provide clinical support and drive engagement and product awareness with surgeons.
  • Responsible for designing and implementing product marketing plans (business plans, product pricing, sales & revenue forecasts and inventory) for U.S. and/or global regions.
  • Conduct primary market research.
  • Provide sales training.

Requirements

  • Requires a Master’s degree in Business, Management, Biomedical Engineering or related business or engineering field and two (2) years of experience as a product specialist/manager or sales rep/manager for Spinal Medical Device products.
  • Must possess a minimum of two (2) years of experience with each of the following: Sales, Downstream Marketing within the spine market; working with external vendors and partners on large cross functional marketing and/or development projects; providing clinical support and driving engagement and product awareness with surgeons in the spine market; designing and implementing product marketing plans, including business plans, product pricing, sales & revenue forecasts, and inventory for U.S. and/or global regions; conducting primary market research; sales training; scenarios planning tactics; creating campaigning materials and product advertisements to implement marketing/sales strategies; and gathering Voice of Customer (VOC) input for product development and/or utilization purposes.

Benefits

  • The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
  • The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
  • Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
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Medtronic

3.8 Glassdoor

A global healthcare technology leader — boldly attacking the most challenging health problems facing humanity with innovations that transform lives.

Founded in 1949
Minneapolis, MN, US
96K employees (4,084 in marketing)
71% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$209.4K
Traffic Source Mix
Search
45.1%
Direct
45.1%
Referral
7.2%
Social
1.1%
Paid
1.3%

Headcount Trend

Current headcount: ~100.6K

Marketing Team

Marketing Team Size
3,226 (3% of company)
Median Career Experience
19 years
Median Tenure
11.2 years
Marketing Roles Posted (Last 30 Days)
17

Funding

Total Funding
$18.2B
Last Raise
$1.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $1.8B
  • May 2024
    Post IPO Debt • $3.2B
  • Mar 2023
    Post IPO Debt • $2B

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