Responsibilities

• Reinforce brand equity for SpartanNash’s retail banners, ensuring consistent pricing and promotional execution.
• Work closely with the Merchandising and Insights and Analytics teams, developing a deep understanding of our current and future shoppers and what motivates them.
• Lead the multi-year strategic planning process, setting long-term goals and determining the growth levers needed to reach them.
• Develop a comprehensive annual marketing plan with Merchandising that leads to a positive shopper price perception (in store point of sale, wall of values messaging, etc.).
• Partner with the Loyalty team to ensure personalized, relevant promotions are displayed via email, the website and other appropriate Marketing channels.
• Collaborate with the Loyalty and Insights and Analytics team to identify appropriate shopper segmentation for price and promotional audience targeting via various marketing channels.
• Develop a comprehensive e-commerce price, promo and subscription strategy that aligns with banner brand metrics.
• Lead the long and short-term pricing and promotional goals with the internal Media team to support creating targeted full funnel marketing campaigns intended to reach the shopper before, during and after their shopping trips.
• Influence internal teams to drive world-class creative execution that supports a positive customer price perception.
• Spearhead the Merchandising and Insights and Analytics team with the review of key business metrics (financial, market share, and brand equity) and take action to optimize performance.
• Establish regular brand updates and internal business reviews.
• Take on additional responsibilities as assigned or as the business needs evolve.

Requirements

• Bachelor’s degree (required) in Business Administration, Marketing, or equivalent combination of education and/or experience
• 4-5+ years of marketing, category management, product management and/or product development experience
• Consistently curious about shoppers, competitors, and the market
• Strategic thinker with ability to balance long-term planning with short-term business needs
• Cross-functional collaborator; able to efficiently bring multiple subject matter experts together to create impactful work
• Strong analytical abilities; experienced in identifying opportunities through data analysis and bringing those opportunities to life
• Able to deal with ambiguity and to provide independent thinking supported by fact-based rationale
• Experienced in developing and executing compelling marketing creative from concept to activation, with or without agency support
• Passionate internal champion for brands and for the marketing function
• Influential storyteller with sound verbal and written communication skills
• Willingness to travel, including overnight stays, up to 15% depending on business needs

Preferred

Benefits

• robust and competitive Total Rewards benefits package