PR Senior Manager, Food + Beverage

New York, USA (Hybrid)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead senior PR strategy and client relationships for food & beverage brands.

  • Must-have: 5+ years of lifestyle PR with significant agency experience
  • Standout: Strong editorial network across product reviewers, editors, and broadcast
  • Standout: Mentoring and managing junior staff

Job Description

Responsibilities

  • Developing PR strategies and dynamic pitches to meet client objectives and goals
  • Planning and execution of client PR strategies
  • Initiating new, creative pitches and brand-building opportunities
  • Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast, and podcast media
  • Drafting of press releases as necessary
  • Monthly client reporting
  • Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients
  • Communicating daily with editors/media and continuing to build strong relationships with key editors in business, food, beverage, CPG, lifestyle and more
  • Mentoring and managing junior staff

Requirements

  • Bachelor’s degree
  • 5 + years of lifestyle PR experience with significant agency experience
  • A strong editorial network of product reviewers, innovation media, sustainability editors, broadcast producers, and industry writers
  • A clear vision of the evolving food and beverage industry and competitive landscape
  • Naturally proactive, with outstanding attention to detail and meticulous organizational skills
  • A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
  • Skilled writer and communicator
  • Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
  • Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

Preferred

  • Interest in all things food and drink, the gear that accompanies, emerging products, and inspiring experiences

Benefits

  • Flexible paid time off policy, including vacation + additional paid caregiver leave
  • 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring
  • 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
  • Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
  • Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
  • In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
  • Monthly stipend toward cell phone
  • Flexible working schedules and a hybrid in-office schedule with Fridays always remote
  • No waiting period for paid sick leave
  • Generous bereavement leave policy, including pregnancy loss
  • Agency-wide Mental Health Days
  • Additional Mental Health paid time away for parents each week
Jennifer Bett Communications logo

Jennifer Bett Communications

Jennifer Bett Communications was launched in January 2014 to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity.

Founded in 2014
New York, New York, USA
80 employees (28 in marketing)

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
20.6%
Direct
47.4%
Referral
16.5%
Social
13.9%
Paid
1.4%

Headcount Trend

Current headcount: ~80

Marketing Team

Marketing Team Size
20 (25% of company)
Marketing Roles Posted (Last 30 Days)
3