Responsibilities

• PR Strategy & Agency Management
• Act as the primary liaison with our PR agency, ensuring clear direction, strong execution, and measurable results
• Lead PR strategy for product launches, campaigns, and cultural moments
• Drive faster, more efficient media pickup through proactive pitching and strong storytelling
• Own direct media relationships and execute placements for beauty tools, while partnering with agency support for hair tools PR
• Paid Media Leadership
• Own strategy and budget for paid media placements (magazines, online publishers, advertorials)
• Identify and execute high-impact opportunities with key media partners
• Align paid placements with PR efforts to maximize coverage and visibility
• Track performance and optimize spend based on results

Requirements

• 5–8+ years of experience in PR, partnerships, or brand marketing (beauty or consumer brand preferred)
• Strong experience managing PR agencies and driving earned media results
• Proven track record in paid media strategy and performance marketing
• Deep understanding of influencer, creator, and cultural marketing
• Strong network across media, brands, and industry experts
• Highly strategic but also hands-on and execution-focused
• Passion for beauty, hair, and culture