Responsibilities

• Support PR strategy execution aligned to launches and campaigns
• Own proactive pitching focusing on compelling storytelling that highlights the brand, founder, product, and mission
• Field incoming media and product requests
• Draft press materials including press releases, pitches, media alerts, and briefing documents
• Proactively submit for media awards and opportunities spotlighting the brand, founder and products.
• Build and maintain strong relationships with editors, writers, and freelance contributors at top-tier publications
• Oversee product seeding and gifting initiatives for media and influencers
• Monitor and track press coverage; compile monthly performance reports and insights
• Maintain updated media lists, awards tracking and other administrative duties
• Act as day-to-day contact for PR agencies in Canada and Mexico
• Support ongoing initiatives with NA PR agencies, ensuring alignment with global brand strategy
• Manage mailer timelines and shipping logistics for international distribution
• Track coverage and influencer engagement generated from mailers; incorporate results into reporting
• Develop and share seasonal toolkits, messaging documents, and launch timelines
• Consolidate international coverage and performance metrics into global reporting
• Collaborate with PR & Influencer team to concept and execute influencer-and press-facing events including launch dinners, brand trips, and brand previews
• Manage outreach, RSVPs, briefing materials, and event communications
• Coordinate vendors, venues, catering, production, travel, accommodations, and on-site logistics
• Develop run-of-show documents and ensure seamless execution
• Track event performance including earned media value, impressions, and qualitative impact

Requirements

• 5+ years of experience in PR and events (beauty, fashion, lifestyle preferred)
• A proven track record of securing placements in major media outlets
• Strong media relationships and understanding of the current PR landscape
• Exceptional organizational and project management skills
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, deadline-driven environment
• Experience with PR agency, event production, and vendor management
• Proficiency in Microsoft Office and media monitoring platforms
• Strong passion for all things beauty, event, influencer, and social media
• Strong problem solving and critical thinking skills
• Must live in Los Angeles area and be in office Monday, Wednesday, Thursday

Preferred

• Experience with affiliate programs is a plus

Benefits

• We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!