PR & Influencer Manager (earned media) at Base Beauty | New York City, NY | $80K/yr – $85K/yr

Base Beauty

PR & Influencer Manager (earned media)

New York City, NY (On-site)

$80K/yr – $85K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the earned media and influencer strategy end-to-end, shaping brand storytelling, media relationships, and influencer partnerships to drive coverage and long-term brand presence.

Own end-to-end PR and influencer campaigns, from concept through reporting, with cross-functional coordination.
Lead media outreach, editor relationships, and opportunities for thought leadership and awards to raise brand visibility.
Develop measurement frameworks across earned channels and manage influencer seeding, partnerships, and content alignment with brand goals.

Job Description

Responsibilities

Develop and execute integrated PR and influencer marketing strategies aligned with brand and business goals
Identify opportunities to elevate brand visibility through press, partnerships, talent, and cultural moments
Establish KPIs and measurement frameworks across earned channels
Provide guidance and oversight on campaign planning, timelines, and execution
Mentor and support junior team members or coordinators on execution and best practices
Can work autonomously and is a self-started
Lead development of creative publicity plans, media strategies, and storytelling angles
Build and maintain strong relationships with editors, journalists, and industry contacts
Oversee media outreach, pitch development, and press engagement
Identify and secure press opportunities, thought leadership placements, and awards

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field
4–6+ years of experience in PR, influencer marketing, or earned media, preferably in beauty, fashion, or lifestyle
Proficiency with Sprout Social/Tagger, Tribe, MuckRack, and other platforms for sourcing, tracking, and reporting

Preferred

Experience in beauty, fashion, or lifestyle PR/influencer marketing

Benefits

Health insurance and additional employee benefits

Base Beauty

Base Beauty is an agency for modern beauty, supporting beauty, aesthetics, wellness, and personal care brands.Modern beauty extends far beyond lipstick and serums. It lives in culture, belief systems, and daily rituals.We understand the consumer because we are the consumer. That intimacy allows us to drive relevance, build trust, and sustain loyalty. Every serum, fragrance, and device has the potential to carry cultural gravity and become indispensable. We are immersed in this world. For us, it is not an obligation. It is an obsession.Our 360 approach creates the infrastructure brands need to evolve deliberately, protecting equity while expanding cultural relevance. When everything works together, growth happens organically as a result of being known, trusted, and chosen.Brands partner with us because we turn cultural relevance into commercial results. From strategy to creative, social media, PR, influencer activations, and launches, every touchpoint is connected. The work is seamless, polished, and designed to make brands shine.We drive velocity and value, helping brands move faster without cutting corners. Our work is intentional, high quality, and built to perform.

Founded in 2007

New York, New York, USA

27 employees (16 in marketing)

www.basebeauty.com