Senior Public Relations Manager
audioeye
USA (Remote)
In-houseTravel-HealthcareSenior level5+ years exp.
17 hrs ago
PR Director, Influencer and Affiliate Marketing
New York City, NY (Hybrid)
$95K/yr – $110K/yrSenior Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own creator, influencer affiliate, and social commerce programs across multiple clients, turning data into smarter creator mix and revenue moves.
- Lead data-informed creator/affiliate strategy to meet client objectives and optimize performance across platforms.
- Recruit and negotiate with creators, manage incentives and long term partnerships, and supervise campaign execution from briefing to reporting.
- Own client relationships (5-7 accounts), present strategy and results to senior stakeholders, and forecast performance and budget needs to keep programs on track.
Job Description
- Strategic Leadership: Lead the strategy, execution, and performance optimization of integrated influencer, creator affiliate, and social commerce programs across a portfolio of clients.
- Develop data-informed creator and affiliate strategies that align with client business objectives, leveraging performance insights, platform trends, and audience behavior.
- Define timelines, success metrics, analyze campaign performance, and provide strategic recommendations to improve creator mix, content performance, earned reach, engagement, and revenue.
- Forecast campaign performance, traffic, sales, and budget allocation based on historical data, platform benchmarks, and program objectives.
- Support influencer affiliate program strategy, including platform implementation, commission structures, creator incentives, recruitment, and long-term program growth.
- Influencer & Media Expertise: Build, cultivate, and manage high-impact relationships with creators, talent managers, agencies, affiliate partners, and platform representatives.
- Develop creator recruitment strategies that identify emerging and established talent aligned with each client’s target audience, brand values, and campaign objectives.
- Support creator negotiations, contracting, gifting strategies, paid partnerships, usage rights, and campaign execution from briefing through reporting.
- Partner closely with creators to maximize authentic storytelling, content quality, affiliate performance, and long-term brand advocacy.
- Stay ahead of industry trends across the creator economy, social platforms, affiliate commerce, and emerging technologies to identify new partnership opportunities and innovative campaign approaches.
Jennifer Bett Communications
Jennifer Bett Communications was launched in January 2014 to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity.
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
20.6%
Direct
47.4%
Referral
16.5%
Social
13.9%
Paid
1.4%
Headcount Trend
Current headcount: ~80
Marketing Team
Marketing Team Size
20 (25% of company)
Marketing Roles Posted (Last 30 Days)
3
