PR Director, Influencer and Affiliate Marketing at Jennifer Bett Communications | New York City, NY | $95K/yr – $110K/yr

PR Director, Influencer and Affiliate Marketing

New York City, NY (Hybrid)

$95K/yr – $110K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own creator, influencer affiliate, and social commerce programs across multiple clients, turning data into smarter creator mix and revenue moves.

Lead data-informed creator/affiliate strategy to meet client objectives and optimize performance across platforms.
Recruit and negotiate with creators, manage incentives and long term partnerships, and supervise campaign execution from briefing to reporting.
Own client relationships (5-7 accounts), present strategy and results to senior stakeholders, and forecast performance and budget needs to keep programs on track.

Job Description

Strategic Leadership: Lead the strategy, execution, and performance optimization of integrated influencer, creator affiliate, and social commerce programs across a portfolio of clients.
Develop data-informed creator and affiliate strategies that align with client business objectives, leveraging performance insights, platform trends, and audience behavior.
Define timelines, success metrics, analyze campaign performance, and provide strategic recommendations to improve creator mix, content performance, earned reach, engagement, and revenue.
Forecast campaign performance, traffic, sales, and budget allocation based on historical data, platform benchmarks, and program objectives.
Support influencer affiliate program strategy, including platform implementation, commission structures, creator incentives, recruitment, and long-term program growth.
Influencer & Media Expertise: Build, cultivate, and manage high-impact relationships with creators, talent managers, agencies, affiliate partners, and platform representatives.
Develop creator recruitment strategies that identify emerging and established talent aligned with each client’s target audience, brand values, and campaign objectives.
Support creator negotiations, contracting, gifting strategies, paid partnerships, usage rights, and campaign execution from briefing through reporting.
Partner closely with creators to maximize authentic storytelling, content quality, affiliate performance, and long-term brand advocacy.
Stay ahead of industry trends across the creator economy, social platforms, affiliate commerce, and emerging technologies to identify new partnership opportunities and innovative campaign approaches.

Jennifer Bett Communications

Jennifer Bett Communications was launched in January 2014 to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity.

Founded in 2014

New York, New York, USA

80 employees (28 in marketing)

JENNIFERBETT.COM