PR & Content Manager at Origence | Ontario, CA | $99K/yr – $124K/yr

Origence

PR & Content Manager

Ontario, CA (On-site)

$99K/yr – $124K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own media relations and content strategy to shape CU Direct’s public image and drive thought leadership across vertical markets.

Media relations ownership: build high level print, broadcast, and online placements and maintain strong media ties.
Content strategy alignment: collaborate with marketing to produce blogs, case studies, white papers, editorials, and repurpose for owned channels.
Measurement and governance: monitor PR performance, report to management, and oversee outsourced content writers and analytics.

Job Description

Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media
Plan and execute public relations initiatives that builds and nurtures a favorable public image for CU Direct within multiple vertical markets
Build, manage, and maintain media relationships to represent CU Direct and gain positive media exposure
Create press releases and other media-related correspondence
Maintain PR/News pages on corporate and brand websites
Identify and train appropriate staff for media interviews
Monitor and report performance data for all PR activities
Manage annual public relations budget in alignment with marketing budget
Provide regularly scheduled reporting and monthly presentations to management
Work closely with marketing team to develop a content strategy that aligns with marketing goals and drives high engagement.
Plan and execute content initiatives including blog articles, case studies, white papers, editorials, and other forms of owned media that positions CU Direct as a thought-leader in multiple vertical markets.
Develop and manage a content calendar to ensure regular content throughout the year.
Keep up to date with industry best practice and monitor content activities of competitor websites.
Track web analytics to ascertain engagement levels and evaluate the impact of content to continuously improve engagement strategy.
Manage and nurture outsource content writers to create impactful and accurate content across multiple channels
Work with digital marketing writer to monitor social media and online conversations, and respond with appropriate messaging.
Repurpose content for social media and blog.
Work closely with marketing team to develop blog strategy that aligns with digital marketing goals (SEO, SEM)