Responsibilities

• Develop and implement PPC strategies across client accounts using Google Ads and Microsoft Advertising
• Manage campaign setup, optimization, and ongoing performance monitoring across search and display channels
• Conduct keyword research and competitive analysis to inform strategy and bid decisions
• Create and refine ad copy, landing pages, and targeting strategies to improve quality scores and ROI
• Monitor budgets, track spend, and ensure campaigns deliver against agreed KPIs and client goals
• Analyze campaign performance data and generate insights using GA4, Google Ads, Microsoft Ads, and reporting dashboards
• Identify optimization opportunities and implement testing strategies to improve conversion rates and reduce cost-per-acquisition
• Collaborate with Paid Social, SEO, and Email teams to coordinate messaging and ensure omnichannel alignment
• Communicate campaign updates, performance insights, and strategic recommendations to clients on a regular basis
• Maintain detailed campaign documentation and contribute to internal knowledge sharing and best practice development

Requirements

• 4–6 years of hands-on PPC experience, ideally in an agency or multi-client environment
• Demonstrated track record of managing and optimizing Google Ads and Microsoft Advertising campaigns
• Deep understanding of PPC fundamentals including keyword strategy, bidding, quality scores, and conversion tracking
• Proficiency with PPC and analytics platforms (Google Ads, Microsoft Ads, GA4, Google Search Console)
• Experience conducting competitive analysis and using market research to inform strategy
• Strong understanding of both B2B and B2C campaign dynamics and audience behavior
• Excellent analytical and problem-solving skills, with a data-driven mindset
• Strong verbal and written communication skills, with the ability to explain PPC concepts clearly to non-technical stakeholders
• Proactive, results-focused, and eager to stay ahead of industry developments
• Excellent collaboration and communication skills across teams and time zones
• Highly organized, with the ability to manage multiple client accounts and competing priorities
• Based in or available to work during Eastern or Central Time zones (Austin-based preferred)
• Authorized to work full-time in the United States

Benefits

• Full-time remote position (US-based, EST/CST)
• Competitive salary package based on experience
• Health insurance benefits
• Professional development and ongoing training opportunities
• Work with global brands across fast-growing industries
• Friendly, collaborative team culture
• Flexible working arrangements
• Opportunity to grow with a rapidly expanding US client portfolio
• Monthly team meetups and annual company offsite