Responsibilities

• Own, manage, and optimize PPC campaigns across Meta (Facebook/Instagram), Google Ads, and related paid channels
• Drive high-quality inbound lead generation while maintaining target CPL, CPA, and ROI goals
• Analyze campaign performance and implement data-driven optimization strategies
• Conduct ongoing A/B testing across creatives, audiences, offers, funnels, and landing pages
• Manage campaign execution from strategy through optimization, reporting, and scaling
• Collaborate with internal teams to improve lead quality, conversion performance, and acquisition efficiency
• Scale campaigns responsibly while maintaining performance benchmarks

Requirements

• Proven hands-on PPC / Paid Media experience with ownership of campaign performance
• Strong background in lead generation and performance marketing
• Demonstrated experience managing campaigns focused on CPL, CPA, ROAS, conversion optimization, and scalable growth
• Experience with Meta Ads and/or Google Ads required
• Strong understanding of full-funnel marketing, audience targeting, landing pages, attribution, and conversion tracking
• Comfortable operating in a metrics-driven, high-accountability environment
• Strong analytical mindset with the ability to make fast, informed optimization decisions
• Experience managing meaningful ad budgets and scaling campaigns strongly preferred
• Health insurance / U65 experience preferred but not required

Preferred

• Experience in health insurance / U65 is strongly preferred, but not required .

Benefits

• High-growth, performance-focused environment
• Direct impact on revenue, lead generation, and campaign performance
• Opportunity to influence acquisition strategy and scale campaigns
• Clear expectations, measurable goals, and room for growth