Responsibilities

• Lead cross-functional collaboration to increase cardmember engagement, improve retention, and grow portfolio value
• Translate partner and internal priorities into an integrated lifecycle marketing roadmap across activation, engagement, retention, and win-back
• Lead end-to-end marketing campaign execution, from strategy and creative direction to launch readiness and post-campaign optimization
• Partner with technology teams to operationalize new capabilities within customer journeys, such as trigger-based messaging, enhanced targeting, and new channel placements
• Convert customer insights into actions by synthesizing feedback, behavior signals, and campaign results to improve communications and offer strategy
• Own a digital-first messaging strategy across selected company-owned channels while coordinating aligned experiences through partner channels
• Ensure messaging and offers are clear, consistent, and reduce friction across the customer journey
• Establish success metrics and reporting routines that connect initiatives to measurable business outcomes
• Design and run structured experiments, including split tests and control-group measurement, to assess incremental impact
• Use performance insights to continuously optimize targeting, offers, messaging, and channel mix
• Maintain strong governance and stakeholder alignment to support timely, compliant delivery

Requirements

• Bachelor’s degree
• Seven or more years of experience in marketing strategy, lifecycle marketing, customer analytics, or related roles
• Demonstrated ability to lead cross-functional work and influence outcomes without direct authority
• Strong analytical skills, including experience defining success metrics and interpreting campaign performance
• Experience executing customer communications and offers across digital channels
• Strong written, verbal, and presentation skills, with the ability to tailor messages to different audiences
• Proven relationship management skills, including working with external partners and internal stakeholders
• Strong organizational skills and ability to prioritize multiple complex initiatives at the same time
• Customer-focused mindset with a commitment to improving customer experience and reducing journey friction
• Comfort navigating legal and compliance review processes within marketing delivery
• Ability to travel up to 10 percent of the time

Preferred

• Master of business administration degree
• Experience with trigger-based lifecycle journeys and personalization at scale
• Experience with customer segmentation, targeting strategies, and offer optimization
• Familiarity with experiment design concepts, including control groups and incrementality measurement
• Experience coordinating integrated customer experiences across company-owned and partner-managed channels
• Background in credit card marketing, loyalty, or lending-related customer programs
• Experience building repeatable operating cadences and performance readouts for senior stakeholders

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.