Portfolio Marketing Manager at Cardinal Group Companies | Denver, CO | $75K/yr – $115K/yr

Cardinal Group Companies

Portfolio Marketing Manager

Denver, CO (On-site)

$75K/yr – $115K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-property marketing and brand strategy for a luxury residential portfolio.

Own development and execution of monthly marketing plans for the portfolio.
Must-have: 3–5+ years in marketing/brand or portfolio management (luxury multi-family preferred).
Standout: Lead in-market initiatives with budget awareness and cross-channel reach.

Job Description

Responsibilities

Oversee and drive digital presence and strategy for a portfolio of communities ensuring accuracy and brand position.
Ensure accuracy and continuity in messaging across platforms including property websites, ILSs, directories, and review sites.
Develop and review/approve, and guide the execution of monthly marketing plans (MMP) for the assigned portfolio, ensuring alignment with property goals and brand strategy.
Leads the planning, execution and results of renewal efforts.
Review annual marketing plans for accuracy, overall strategy, and alignment with market conditions.
Serve as the lead strategist for the execution of in market strategies (outreach, resident events, business partnerships, pop-ups, housing fairs, etc.) tracking progress and results and ensuring efforts are within budget.
Implement accurate lead management and tracking strategies, reporting on performance metrics (e.g., lead generation, website visits) and providing actionable insights and recommendations.
Oversee social media expectations and standards are met at each community and provide training as needed.
Identify new and creative marketing and advertising opportunities in each market as needed.
Assist in creating property level annual marketing budgets based on property needs and market conditions.

Requirements

3- 5 + years of progressive experience in marketing execution, brand management, or portfolio management, with a strong preference for experience within the luxury or high-end multi-family housing industry.
Proven expertise in managing and growing social media channels for a business/brand.
Strong proficiency in Asana (or similar project management software) and the Google Workspace suite.
Demonstrated ability to create high-quality marketing assets using Canva (or Adobe Creative Suite).
Exceptional organizational, written, and verbal communication skills.
Experience with advertising and media placements (digital campaigns, email marketing).

Preferred

A Bachelor’s degree in Marketing, Communications, or a related field.
Experience in coordinating professional photo or video shoots.
Knowledge of Fair Housing laws and regulations in marketing.

Benefits

We offer health, vision, dental, and pet insurance.
We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.
Eligible to participate in the company benefits plan.

Cardinal Group Companies

The strength of Cardinal is rooted in our identity. We know who we are – we are a culture-based company that attracts top talent, strives for excellence through team performance, and allows the percolation of the best ideas throughout the organization as a means of constant improvement in and throughout our businesses. We launch new opportunistic ventures in synergistic and complementary sectors. Our culture and our commitment to excellence have built a strong-and-valuable reputation in the labor, client, and equity markets.

Founded in 2007

Denver, CO, US

1.3K employees (273 in marketing)

www.CardinalGroup.com