Responsibilities

• Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more
• Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward
• Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership
• Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio
• Manage, coach, and grow a team of marketing managers, helping the team focus on the highest-impact work rather than spreading thin across every request
• Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners and licensors
• Represent player marketing in executive conversations — clear, confident, well-prepared storytelling on strategy and impact, not just status updates

Requirements

• 8+ years of marketing experience, including several years in player, lifecycle, or growth marketing for games or other live, player-facing products
• Experience building growth strategy and campaigns across a portfolio of titles rather than a single game — comfortable thinking at the level of a connected, multi-title ecosystem
• Strong quantitative and analytical skills, with hands-on experience in marketing analytics, experimentation/A-B testing, attribution, and funnel measurement
• Track record of prioritizing ruthlessly across a high volume of concurrent workstreams, rather than trying to do everything
• Excellent executive presence and communication — able to tell a clear, credible story about strategy and impact to senior leadership
• Experience working with external partners, licensors, or IP holders
• Comfort operating with ambiguity and adapting plans as new titles and experiences take shape
• Genuine passion for games and an understanding of player and creator communities
• Experience adapting marketing strategies and campaigns across different regional markets and audiences
• Experience managing and developing direct reports

Benefits

• most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).