Responsibilities

• Contribute to development and execution of media plans for client’s business; report to Supervisor/AMD, Strategy.
• Develop media strategy and recommendations under supervisor guidance.
• Present media plans and maintain plan updates including objectives/strategies.
• Maintain stewardship of reports including competitive analysis using Strategy software to assess competitor schedules and draw conclusions.
• Prepare flowcharts and budgets for media plan development and maintenance.
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for negotiations.
• Review and verify media buys to ensure proper execution.
• Meet with vendor community to analyze value and applicability of media channels for client plans.
• Review and interpret data to inform media decisions.
• Collaborate with stakeholders to ensure timely delivery and alignment with client goals.

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 1+ years of experience in media planning/strategy
• Agency experience highly preferred
• Proficiency with Microsoft Suite; familiarity with Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
• Basic knowledge of all cross-channel media, with curiosity and passion for the client’s business
• Ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills with ability to present to clients, maintain client correspondence and internal docs
• Detail-oriented, good follow through, able to multi-task and meet tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in resolving complex problems/issues