Responsibilities

• Ability to setup and manage programmatic, paid social and search campaigns for a variety of clients across different industries with different awareness, traffic, and sales goals.
• Strong executional experience trading in DSP platforms like Adelphic, Trade Desk, DV360.
• Strong knowledge of programmatic best practices with a keen eye to executional details.
• Ensure that client budgets are being utilized effectively–this includes building new campaigns, budget management, ongoing optimization and testing new channels.
• Executes test-and-learn campaigns to identify audience and creative optimization insights and learnings to ensure client goals are met.
• Builds, optimizes, and reports on programmatic and paid search/social campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics.
• Leads the pre- and post-launch QA process for programmatic media and traffics campaigns to ensure that all creative is uploaded properly and that all tags/pixels are firing so that campaigns launch on time and performance metrics can be properly tracked.
• Manages a team that is responsible for proper daily pacing, vendor monitoring and optimization of campaign performance.
• Experience auditing programmatic/search accounts to QA setup and look for creative expansion opportunities.

Requirements

• Bachelor’s degree and minimum of 5+ years’ experience in programmatic/self-serve planning and execution
• Strong familiarity DSP platforms (Adelphic, TTD, DV360)
• Experience in paid search/social platforms (Meta, TikTok, YouTube, Google Ads, Bing, etc.) and performance analytics platforms (Google Analytics, Tableau, etc.)
• Strong analytical skills and attention to detail
• Team player with strong communication and organization skills
• Self-motivated and able to work under own initiative