Responsibilities

• Own end-to-end execution and optimization of paid acquisition campaigns (Google, Meta, LinkedIn, etc.)
• Build, launch, and scale campaigns from scratch with a focus on validated performance
• Manage and optimize budgets with a focus on CPL, CAC, ROAS, and revenue contribution
• Develop, build, and optimize landing pages and conversion funnels
• Manage tracking, pixels, events, and attribution to ensure clean, reliable data
• Create and test ad creatives, messaging, and offers across channels
• Analyze campaign performance and make real-time, data-driven optimization decisions
• Collaborate with sales to improve lead quality, conversion rates, and funded deal outcomes
• Identify, validate, and scale new acquisition channels and opportunities
• Provide clear, actionable reporting and insights to leadership

Requirements

• 3–5+ years of hands-on experience in performance marketing / paid media (non-negotiable)
• Experience managing $50K+/month in ad spend
• Proven track record of driving measurable ROI and revenue from paid channels
• Background in lead generation environments where downstream conversion matters
• Strong understanding of funnels, CRO, and attribution
• Hands-on experience with pixels, tracking, and troubleshooting data issues
• Ability to build or optimize landing pages
• Comfortable operating as a one-person marketing function
• Highly analytical, you make decisions based on performance data
• Strong ownership mindset, you take full responsibility for results

Preferred

• Experience in fintech, lending, or high-volume lead generation environments
• Familiarity with CRM systems and attribution tools
• Strong copywriting instincts and experience testing creative variations
• Experience aligning marketing efforts directly with sales outcomes

Benefits

• Direct ownership of campaigns that impact company revenue
• Clear path to senior and leadership roles as we scale
• A competitive, high-performance, and supportive team environment
• Leadership that invests in your growth and rewards results