Performance Marketing Specialist at Sourcedirect Talent | USA

Performance Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid and organic growth for a B2B SaaS-focused marketing program across search, social, and SEO channels.

Plan, build, and optimize campaigns across Google Search, Performance Max, LinkedIn Ads, and retargeting.
Must-have: 3–6+ years in performance marketing with hands-on Google Ads and LinkedIn Ads.
Standout: Webflow/GA4/GSC experience paired with end-to-end optimization and cross-functional collaboration.

Plan, build, and optimize campaigns across Google Search, Performance Max, LinkedIn Ads, and retargeting platforms
Manage keyword strategy, bidding, creative testing, audience targeting, and campaign performance
Partner with cross-functional teams to support product launches, events, and campaigns
Improve landing page conversion rates through testing and data-driven optimization
Own on-page and technical SEO improvements across digital properties
Conduct keyword research, search intent analysis, and competitive insights (cloud, AI, and technical audiences)
Optimize metadata, page structure, internal linking, and site architecture
Monitor SEO performance using tools like Google Search Console and GA4
Maintain and update website pages using Webflow (content, layouts, CMS, CTAs, forms)
Implement light HTML/CSS updates as needed

3–6+ years of experience in performance marketing, PPC, SEO, or digital marketing (ideally in B2B SaaS)
Strong hands-on experience with Google Ads and LinkedIn Ads
Solid understanding of SEO fundamentals (keyword strategy, metadata, on-page optimization)
Experience working with Webflow (HTML/CSS familiarity is a plus)
Strong analytical skills using tools like GA4, GSC, and ad platform dashboards
Comfortable working with technical content or technical audiences
Strong communicator who can collaborate across teams