Solo.io, Inc.

Performance Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid digital acquisition and SEO improvements for a B2B SaaS role spanning search, social, and content optimization.

  • Own planning, execution, and optimization of PPC/SEO programs across Google, LinkedIn, and retargeting.
  • Must-have: 3-6+ years in performance marketing with strong Google Ads and LinkedIn Ads experience; Webflow familiarity.
  • Standout: Combines PPC, SEO, and Webflow/digital content skills with OSS collaboration to support product launches and campaigns.

Job Description

Responsibilities

  • Plan, build, and optimize paid campaigns across Google Search, Google ProMax, LinkedIn Ads, and retargeting platforms; manage keyword strategy, bidding, creative iteration, A/B testing, audience targeting, and campaign performance

Requirements

  • 3 - 6+ years of hands-on experience in performance marketing, PPC, SEO, or digital marketing (B2B SaaS preferred)
  • Strong experience running Google Ads (Search, Display, Video) and LinkedIn Ads
  • Solid understanding of SEO fundamentals: metadata, on-page optimization, keyword research, URL strategy, link structure
  • Proficiency with Webflow for website updates and light development (HTML/CSS familiarity preferred)
  • Strong analytical skills using GA4, GSC, Ads Manager dashboards, and related tools
  • Experience in cloud-native, networking, developer tooling, or AI/ML is a plus, but curiosity and technical aptitude matter most
  • Ability to travel on occasion within the US and internationally to participate in team meetings and company events

Preferred

  • Experience working with OSS communities
  • Familiarity with Webflow
  • Background in cloud-native, networking, or AI/ML as a bonus