Performance Marketing Specialist at Intermountain Home Services LLC | Sandy, UT | $60K/yr – $75K/yr

Performance Marketing Specialist

Sandy, UT (On-site)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid search optimization across multiple brands to maximize ROI and lead quality.

Own building and optimizing Google Ads campaigns and Performance Max across multiple brands.
Demonstrate strong CPL/ROAS optimization with data-driven bidding and keyword testing.
Collaborate with creative and landing page teams to improve conversions.

Build and optimize paid search, Performance Max and Demand Gen campaigns across multiple brands and service lines
Monitor campaign performance daily and adjust bids, budgets, and keywords to maximize ROI
Conduct keyword research, competitor analysis, and audience targeting strategies
Write and test ad copy variations to improve clickthrough rates and quality scores
Analyze campaign data to identify trends, gaps, and optimization opportunities
Collaborate with creative, brand, and landing page teams to align messaging and improve conversion rates
Track performance KPIs such as CPL, CTR, ROAS, and quality score
Maintain campaign naming conventions, URL tracking, and budget pacing across accounts
Report performance results weekly and monthly to the marketing team
Stay current on Google Ads trends, algorithm changes, and best practices

2–4 years of experience managing paid search campaigns (Google Ads required)
Proven experience optimizing campaigns for CPL, ROAS, and conversion rates
Strong understanding of keyword research, bidding strategies, and match types
Experience with Google Ads Editor, Google Analytics, and campaign tracking tools
Strong understanding of performance marketing metrics and platforms (Google Ads, Meta, etc.)
Proficiency with Excel/Google Sheets for reporting and budget management
Google Ads certification preferred
Experience with ServiceTitan, home services, or multi-location businesses is a plus
Must pass background check and drug screening

100% employer-paid medical insurance for employees, with affordable family options
Vision and dental plans with low premiums
HSA and copay plan choices
401(k) with competitive matching: 100% up to 3%, 50% from 3–5%
PTO and paid holidays