Responsibilities

• Manage SEM campaigns across multiple client accounts and platforms (e.g., Google Ads, Microsoft Ads), including keyword research, campaign build, optimization, budgeting and performance monitoring
• Design, build, and own client-facing data visualization dashboards to effectively translate complex media metrics into clear, actionable business insights
• Create, implement and maintain conversion tracking in-platform and via GA4 and Google Tag Manager to support campaign performance and optimization
• Assist in the development and refinement of client tracking and attribution strategies to improve data quality and support campaign performance
• Monitor, track and analyze campaign, website and audience performance across paid media channels to identify trends, deviations and opportunities and provide recommendations to optimize results
• Provide clear insights and recommendations to media buyers to improve performance, including targeting adjustments, budget allocation, and creative testing
• Collaborate closely with the media team to ensure tracking, measurement and campaign performance goals are aligned with the paid media strategy
• Support SEO efforts by assisting with audits, implementing on-page optimizations, monitoring performance, and conducting keyword research, competitive analysis and content gap analysis
• Manage and maintain our marketing analytics platform connections, the associated data warehouses, ensuring paid media data extractions and mappings operate correctly into client reporting dashboards

Requirements

• Bachelor’s degree or equivalent experience in marketing, advertising, communications, or a related field
• 2–4 years of experience managing paid advertising campaigns, either in-house or at an agency
• Proficiency with paid media platforms, including Google Ads and Microsoft Ads
• Experience with web analytics and tracking tools, including Google Analytics, Google Tag Manager, and marketing analytics platforms such as Improvado, Supermetrics, Adversity, Funnel.io or similar
• Experience building custom data visualization dashboards (e.g., Looker Studio, PowerBI) and connecting varying data sources to create cohesive media reports
• Experience with keyword research tools, such as SEMRush, Ahrefs, or similar platforms
• Strong skills in spreadsheets, including Microsoft Excel and Google Sheets, for reporting and analysis
• Excellent attention to detail and critical thinking, with the ability to analyze data and identify trends
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Eagerness to learn new tools, platforms, and marketing strategies, and to deepen expertise in areas you already know
• Experience with search engine optimization is a plus
• Experience with paid social channels is a plus
• Experience with DSPs and programmatic media buying is a plus

Preferred

• Experience with search engine optimization is a plus
• Experience with paid social channels is a plus
• Experience with DSPs and programmatic media buying is a plus