Performance Marketing Specialist

Jersey City, NJ (Remote)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive audience growth and campaign optimization across social, SEM, and native channels as a data-driven Performance Marketing Specialist.

  • Own end-to-end paid media campaigns, partner management, and real-time optimizations to meet client guarantees.
  • Must-have: 3-4 years of hands-on paid media experience with GTM/GA4, pixels, and UTMs.
  • Standout: Health/pharma exposure a plus to inform industry-specific strategies.

Job Description

Responsibilities

  • Develop and execute audience acquisition strategies that grow our reach and ensure the fulfillment of client guarantees across social, SEM, and native channels.
  • Identify and manage 3rd party relationships and evaluate potential new traffic partners to diversify acquisition sources.
  • Generate and oversee creative assets within key platforms (Meta, Google, etc.) to drive high-quality audiences to our digital properties.
  • Oversee daily PPC bid management and implement real-time campaign optimizations across all advertising channels.
  • Employ rigorous testing strategies for channel expansion, audience engagement, and improved conversion efficiency.
  • Analyze 1st and 3rd party data in collaboration with the client engagement team to optimize site and campaign performance.
  • Improve existing campaign reporting frameworks and provide deep-dive analysis into channel health.
  • Create long-term strategic recommendations based on data insights to drive sustainable business growth.

Requirements

  • Experience: 3-4 years of hands-on experience in paid media (Paid Search, Paid Social, and Sponsored Content).
  • Technical Proficiency: Experience with GTM, GA4 (or similar analytic tools), Pixels, and UTMs.
  • Analytical Skills: Proficiency in using Microsoft Excel to compile reports and perform in-depth data analysis.
  • Industry Knowledge: A solid understanding of digital media trends, programmatic landscapes, and performance marketing strategies is a must; health/pharma experience would be a big plus.
  • Soft Skills: Superior problem-solving abilities paired with excellent organizational and project management skills.

Preferred

  • Health/pharma experience would be a big plus.
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BlackDoctor

BlackDoctor is the world’s largest and most comprehensive online health resource specifically targeted to Black Communities. As much as we’d love for healthcare to be one-size-fits-all, the reality is that this is not the case – today’s Black community has higher incidences of just about every major disease and condition out there, as well as shorter life spans. BlackDoctor understands that the uniqueness of Black culture - our heritage and our traditions - plays a role in our health. We also understand that there's a lot of mistrust of the healthcare system. That mistrust, combined with all the contradictory information in the media today, makes it difficult to truly feel in control of your health, and your life. But BlackDoctor gives you access to innovative new approaches to the health information you need in everyday language – so you can break through the disparities, gain control and live your life to its fullest. Guided by the leading physicians, BlackDoctor provides essential, but difficult to find, health resources for you and your family, including free referrals to the top Black physicians and health articles that focus on both culturally accurate content, as well as general health topics (yes, Blacks suffer from conditions like diabetes more, but they can break an arm, too). Let us help you see how good it feels to be in control of living a healthier, happier life!

Founded in 2005
Chicago, Illinois, USA
49 employees (21 in marketing)

Traffic Signals

Monthly Visitors
940.3K
Monthly Google Ads Budget
$866.2K
Traffic Source Mix
Search
40.8%
Direct
47.1%
Referral
3.9%
Social
6.5%
Paid
1.5%

Headcount Trend

Current headcount: ~52

Marketing Team

Marketing Team Size
20 (41% of company)

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