Performance Marketing Specialist at Adella | USA

Adella

Performance Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expContract

Posted 4 months ago

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Job Summary

Drive end-to-end paid media strategy and optimization across major platforms while overseeing a team of media buyers.

Own multi-channel campaigns (Google, Meta, TikTok, Bing, Pinterest) and optimize for ROAS and CAC.
Must-have: 3–5+ years in performance or growth marketing with hands-on paid media across key platforms.
Standout: Agency experience with client management and cross-functional collaboration.

Job Description

Responsibilities

Plan and oversee implementation of paid media campaigns across Google, Meta, TikTok, Bing, Pinterest, and other digital platforms. This is not a media buying position, we have media buyers you will oversee.
Manage budgets and media buying strategies to maximize ROAS and customer acquisition
Build and manage full-funnel strategies including prospecting, retargeting, and retention campaigns
Continuously monitor campaign performance and make data-driven optimizations
Analyze marketing data and identify opportunities for growth and improved performance
Develop A/B testing frameworks for ads, landing pages, audiences, and offers
Implement strategies such as geo-targeting, audience segmentation, and funnel optimization
Identify new channels, strategies, and opportunities to scale client revenue
Understand how creative impacts performance across different ad platforms
Provide clear direction to internal teams, designers, or external creators on required assets

Requirements

3–5+ years of experience in performance marketing or growth marketing
Hands-on experience managing paid media campaigns across Google Ads, Meta Ads, TikTok Ads, Bing/Microsoft Ads, and Pinterest Ads
Strong understanding of data analysis, attribution, and campaign optimization
Experience building testing frameworks (A/B testing, creative testing, audience testing)
Proven experience managing media buying budgets and scaling campaigns
Experience managing clients, projects, and internal teams
Strong understanding of creative strategy and performance-driven ad assets
Ability to turn data insights into clear strategic decisions
Experience working in an agency environment
Familiarity with eCommerce and direct-response marketing

Nice To Have

Strategic thinker who understands growth, not just ads
Highly analytical and comfortable working with performance data
Strong communicator who can translate data into actionable insights
Self-starter who thrives in a fast-paced, high-growth environment
Someone excited to grow with an agency scaling rapidly

Benefits

Fully remote environment

Adella

At Adella Digital we aim to turn marketing into money. We have one goal: to make sure every dollar you spend in marketing brings more dollars into your business. With over 100 million dollars in trackable client revenue, we help our clients scale with our agency’s winning combination of digital capabilities, technology and talent. With offices in Los Angeles and Austin, our performance-obsessed team has a deep understanding of consumer psychology and acquisition marketing to grow brands profitably. We take into account consumer psychology, LTV modeling and creative development to help build a better future for the clients and companies we manage.

Founded in 2017

Cedar Park, Texas, USA

30 employees (9 in marketing)

adelladigital.com