Responsibilities

• Build, launch, and manage paid campaigns directly inside platforms including Google Ads, Meta Ads Manager, YouTube, display, retargeting, and other relevant digital channels.
• Create campaign structures that support lead generation, online membership sales, free trials, personal training offers, seasonal promotions, and location-specific campaigns.
• Set up campaigns, ad groups, ad sets, audiences, keywords, placements, budgets, bids, UTMs, conversion goals, and tracking parameters.
• Write and refine ad copy, headlines, descriptions, calls-to-action, and creative direction for campaign testing.
• Ensure campaigns are launched accurately, on time, and aligned with business goals.
• Build and optimize Google Search campaigns for high-intent membership, gym, fitness, personal training, family membership, swim, tennis, pickleball, wellness, and location-based searches.
• Manage keyword research, match types, negative keywords, ad extensions/assets, bidding strategies, budget pacing, Quality Score improvement, and search term analysis.
• Build and manage Performance Max, YouTube, Display, Local, and remarketing campaigns where appropriate.
• Track and improve cost per lead, conversion rate, impression share, click-through rate, cost per click, and lead quality.
• Build and manage Meta campaigns across Facebook and Instagram for lead generation, awareness, retargeting, traffic, and conversion objectives.

Requirements

• 3–5+ years of hands-on paid media experience.
• Strong experience building and managing campaigns directly inside Google Ads and Meta Ads Manager.
• Proven experience creating lead generation campaigns with measurable results.
• Experience with campaign setup, audience targeting, keyword research, budget pacing, bid strategies, conversion tracking, retargeting, and optimization.
• Strong understanding of A/B testing, campaign attribution, landing page performance, and lead quality analysis.
• Ability to manage multiple campaigns, markets, and priorities at the same time.

Preferred

• Experience in fitness, wellness, healthcare, multi-location businesses, franchising, retail, hospitality, or service-based marketing.
• Experience driving leads, appointments, consultations, online sales, memberships, or other measurable conversions.
• Experience with HubSpot, GA4, Google Tag Manager, Looker Studio, CallRail, WordPress, landing pages, and CRM attribution.
• Experience with YouTube, Performance Max, geofencing, programmatic/display, or local search campaigns.
• Experience working with both national campaigns and local market campaigns.

Benefits

• 401(k)
• 401(k) matching
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance