Build and optimize paid media campaigns across search and social to drive leads, memberships, and promotions while coordinating testing, tracking, and attribution across platforms.

• Own end-to-end paid campaigns: setup, creative testing, tracking, and optimization across search, social, and discovery channels.
• Create campaign structures and audiences to support lead generation, memberships, trials, and location-specific promotions.
• Set up campaigns, ad groups, audiences, budgets, bids, UTMs, conversion goals, and tracking parameters.
• Write and refine ad copy, headlines, descriptions, calls-to-action, and creative direction for testing.
• Ensure campaigns are launched accurately, on time, and aligned with business goals.
• Build and optimize Google Search campaigns for high-intent membership, gym, personal training, and location-based searches.
• Manage keyword research, match types, negative keywords, ad extensions/assets, bidding strategies, and budget pacing.
• Build and manage Performance Max, YouTube, Display, Local, and remarketing campaigns where appropriate.
• Track and improve cost per lead, conversion rate, impression share, CTR, CPC, and lead quality.
• Build and manage Meta campaigns across Facebook and Instagram for lead generation, awareness, retargeting, traffic, and conversions.