Senior Performance Marketing Specialist
Brainrider
Boston, MA (Remote)
$125K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.
6 hrs ago
Performance Marketing & Operations Manager
San Jose, CA (On-site)
$68K/yr – $85K/yrSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own paid acquisition, marketing operations, and site optimization to drive pipeline and organic growth while maintaining accountable data and scalable processes.
- Paid acquisition: Plan, launch, and optimize campaigns across Meta, Google, and LinkedIn under budgets set with the Executive Director; manage audiences, bidding, creative testing; decide where to scale or pull back; rapid creative iterations using AI tools.
- Marketing operations & CRM: Administer HubSpot—landing pages, workflows, CRM, lead routing, segmentation, lifecycle stages, attribution; build email and SMS nurture sequences; maintain UTMs and tracking conventions; enforce lead handoff SLAs.
- Website & SEO: Lead organic traffic execution with keyword research, on-page SEO, schema, internal linking, and emerging AI search optimization; manage HubSpot CMS structure, templates, forms, and conversion paths; implement major structural changes with Executive Director approval.
Job Description
Own paid acquisition, marketing operations, and site optimization to drive pipeline and organic growth while maintaining accountable data and scalable processes.
- Paid acquisition: Plan, launch, and optimize campaigns across Meta, Google, and LinkedIn under budgets set with the Executive Director; manage audiences, bidding, creative testing; decide where to scale or pull back; rapid creative iterations using AI tools.
- Marketing operations & CRM: Administer HubSpot—landing pages, workflows, CRM, lead routing, segmentation, lifecycle stages, attribution; build email and SMS nurture sequences; maintain UTMs and tracking conventions; enforce lead handoff SLAs.
- Website & SEO: Lead organic traffic execution with keyword research, on-page SEO, schema, internal linking, and emerging AI search optimization; manage HubSpot CMS structure, templates, forms, and conversion paths; implement major structural changes with Executive Director approval.
California Miramar University
California Miramar University (CalMU) is a nationally accredited institution offering affordable, flexible Associate, Bachelor’s, Master’s, and Doctorate degree programs in Business and Technology.Students can choose between online and hybrid learning formats designed to support working professionals, military and VA students, and international learners from around the globe.Popular programs include the Associate of Science in Business Administration, Bachelor of Science in Business Administration, Master of Business Administration (MBA), and our newest certificate offerings in Artificial Intelligence and Cybersecurity.With a diverse student body, practitioner faculty, and a focus on real-world application, CalMU prepares students to meet today’s workforce demands with confidence and career readiness.To learn more about our programs or connect with student and alumni talent, visit calmu.edu.
Traffic Signals
Monthly Visitors
76.1K
Monthly Google Ads Budget
$69.9K
Traffic Source Mix
Search
41.9%
Direct
43.7%
Referral
9.3%
Social
4.3%
Paid
0.7%
Headcount Trend
Current headcount: ~105
Marketing Team
Marketing Team Size
6 (6% of company)
