Performance Marketing and Operations Intern at Macmillan | Boston, MA

Macmillan

Performance Marketing and Operations Intern

Boston, MA (Hybrid)

Salary Not AvailableIntern/New GradPart time

Posted 4 months ago

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Job Summary

Support website content, analytics, and marketing tasks for a Macmillan Learning internship or entry-level role.

Assist with website content load, CMS tasks, and Content Hub upkeep.
Must-have: Familiarity with analytics tools (Amplitude/Google Analytics) and data-driven decision making.
Standout: Exposure to cross-functional marketing workflows and tools like Asana and Marketo.

Job Description

Responsibilities

Support website and content management by assisting with product load for the website, managing web content, and assisting with tasks related to the Content Hub.
Assist in AI tool management by supporting the training, testing, and maintenance of custom Gems.
Analyze user behavior and web analytics by using tools like Amplitude and HotJar to gather insights, including analyzing Amplitude charts/dashboards and HotJar recordings/heatmaps.
Support marketing campaigns and project workflows by shadowing Digital Marketing Specialists (DMS) and Performance Marketers on Marketing Tracks, assisting with campaign execution, building new workflows, and adding tactics into Asana.
Assist with operational tasks such as Salesforce event logging and data management, editorial email builds in Jeto/Marketo, and Youtube content review and archive.

Requirements

You must be enrolled in a degreed program (i.e. Bachelor’s, Master’s, etc)
We will accept applicants graduating from their degree in Spring 2026.
Recent graduates within the last 6 months will be considered
Strong analytical skills and familiarity with data-driven decision-making.
Basic understanding of digital marketing, market research, or web operations.
Experience with web content management systems and analytics tools like Amplitude or Google Analytics, or marketing automation platforms such as Marketo or Hubspot is a plus.
Technical skills such as HTML and CSS are a plus.
Excellent communication and organizational skills.
Eagerness to learn and thrive in a fast-paced environments

Preferred

Technical skills such as HTML and CSS are a plus.

Macmillan

3.9 Glassdoor

We deeply believe in the power of books to connect people, amplify diverse voices, create meaningful change, and make a lasting impact in the world. Macmillan Publishers is a leading publishing company and home to some of the world's most cherished authors and creators. We are firmly committed to our employees, authors, and core values — and strive to build a culture that is inclusive of diverse voices and perspectives throughout all levels of the company. Our U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. Macmillan Publishers is an Equal Opportunity Employer committed to reflecting a broad representation of differences — race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace.

New York, NY, US

2.6K employees (1,067 in marketing)

us.macmillan.com

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82% CEO approval