Responsibilities

• Paid Media Campaign Management: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand.
• Perform audience research to develop new campaign ideas for paid search and paid social.
• Manage day-to-day performance across several media channels including, but not limited to: LinkedIn, Meta Ads, Google Ads, & Microsoft Ads.
• Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations.
• Rapidly iterate on strategy based on findings.
• Budget Management and Pacing: Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients.
• Client Management: Interface regularly with clients, prepare reports, presentations & other client facing materials to showcase the results and impact of your efforts.
• Cross-team Collaboration: Partner closely with a Director of Demand Generation to co-design strategic marketing campaigns for your book of business.

Requirements

• Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment
• An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments
• The ability to identify trends & insights through in-depth data analysis
• Google Ads & Analytics certifications preferred!
• Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.])
• Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager.
• Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls.
• Empathy – for our team, our partners, our clients, and their customers
• To be a team player with exceptional communication and interpersonal skills
• The ability to clearly articulate ideas, frame problems and offer solutions
• Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
• To be adept at juggling many projects at once, working cross-functionally while never losing sight of goals and timelines
• To be able to effectively communicate expectations to team members in a timely and clear fashion
• The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals

Preferred

• Experience with additional platforms (6sense, YouTube, Bing, X, Reddit, Capterra, etc.)

Benefits

• Flexible schedule in a 100% distributed workforce
• Premium employer-sponsored health coverage - medical, dental, & vision
• Paid parental leave
• 401(k)
• Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
• No Meeting Fridays
• Company kick-off trips and virtual team activities
• It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe and focus on psychological safety!
• We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.