Responsibilities

• Own all paid marketing duties and performance analytics for StarWalker Organic Farms.
• Paid Social & Media Buying - Own and manage all paid advertising across Meta (Facebook + Instagram), TikTok, Google, and YouTube
• Paid Social & Media Buying - Build, test, and scale ad campaigns from creative brief through performance optimization
• Paid Social & Media Buying - Manage monthly ad budgets, set ROAS targets, and report results weekly
• Paid Social & Media Buying - Work alongside the creative team to determine what hooks, formats, and angles are needed based on performance data
• Paid Social & Media Buying - A/B test audiences, placements, creatives, and copy — continuously improve
• Paid Social & Media Buying - Manage retargeting, lookalike audiences, and customer list campaigns using our 47,000+ customer base
• Analytics & Reporting - Own the marketing dashboard — Shopify analytics, Meta Ads Manager, Google Analytics
• Analytics & Reporting - Deliver clear weekly performance reports: what's working, what’s not, what you’re changing
• Analytics & Reporting - Track, report, and optimize CAC, ROAS, LTV, and conversion rates

Requirements

• 3–5+ years of hands-on paid social experience — you've actually built and managed campaigns, not just reported on them
• Proven experience with Meta Ads Manager and at least one of: TikTok Ads, Google Ads, or YouTube Ads
• You're analytical. You live in dashboards. You can pull a report, find the insight, and act on it the same day
• You've worked in DTC / e-commerce — ideally on Shopify. You understand the customer journey from ad click to repeat purchase
• You can write. Or at minimum, you can brief creative clearly enough that the content team knows exactly what to produce
• You're self-directed. This is a remote-friendly role with real ownership. We don't micromanage — we expect results
• You care about what we do. You don't need to be a regenerative agriculture expert on day one. But you need to believe that what people eat matters, and that a family farm doing it the right way is worth fighting for

Preferred

• Experience in food, agriculture, wellness, or sustainability brands
• You've managed significant ad spend and can show ROAS results
• Background in regenerative agriculture or the organic food movement — a significant plus
• You've worked at an agency and are ready to go in-house

Benefits

• Ownership. You're not supporting someone else's strategy. You're helping to build it. Full control of the paid and analytics stack
• A brand people actually love. 47,000+ customers. National retail expansions. A story that makes people stop and listen. You'll never struggle for content or conviction
• A mission that matters. You're helping rebuild American agriculture. Every campaign you run moves the needle on regenerative organic food reaching more families
• Product. Yes, you get the meat. It's hard to sell what you don't eat