Performance Marketing Manager, SEM (Shopping)

San Francisco, CA (On-site)

$140K/yr – $156K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize Uber’s paid search and Shopping programs across Google, Bing, and Merchant Center to maximize ROAS while continuously improving feeds, experiments, and reporting.

  • Growth Ownership: Drive end-to-end paid search and Shopping optimization with data-driven bidding, copy tests, and budget pacing.
  • Feed & Campaign Quality: Audit product feeds, refine attributes, and coordinate with marketplace channels to lift Shopping performance.
  • Measurement & Insights: Monitor ROAS, CPA, CTR, and CVR, flag risks/opportunities, and present actionable performance updates.

Job Description

Responsibilities

  • Independently manage and optimize SEM and Shopping campaigns, ensuring continuous performance improvements across Google Ads, Bing Ads, and Merchant Center.
  • Execute keyword research, A/B testing for ad copy, bidding strategy adjustments, and budget pacing with minimal handholding.
  • Monitor, analyze, and report on key campaign metrics (e.g., ROAS, CPA, CTR, CVR), flagging performance risks or opportunities proactively.
  • Audit product feeds regularly and identify enhancements to drive Shopping campaign success.
  • Stay current on SEM industry trends, algorithm changes, and platform updates, bringing new ideas to the table regularly.
  • Assist with monthly/ weekly/ quarterly performance reporting and competitive benchmarking.
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Uber

3.9 Glassdoor

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Founded in 2009
San Francisco, California, USA
138K employees (2,351 in marketing)
70% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
76M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
31.6%
Direct
46.8%
Referral
20.2%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~138.3K

Marketing Team

Marketing Team Size
1,662 (1% of company)
Median Career Experience
13 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$35.6B
Last Raise
$2.3B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.3B
  • May 2025
    Post IPO Debt • $1B
  • Jan 2025
    Post IPO Equity • $2.3B

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