Responsibilities

• Campaign Set - upWork in platform to configure campaigns - set up budgets, targeting, creative, and run data
• Validate budgets against allocated P
• OsPartner with ad ops to install and configure pixels to track events and create remarketing audiences
• Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals
• Deliver a seamless client onboarding experience for new accounts
• Write ad copy as needed to align with platform specifications and best practices
• Campaign Optimization - Monitor ongoing performance to identify areas of opportunity
• Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
• Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately
• Communicate with internal teammates to ensure ongoing campaign performance and updates are understood

Requirements

• Experience:3-5 years of experience in Marketing roles
• 2+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads
• Bachelor’s degree in Business, Communications, or Marketing

Preferred

• Familiarity with recruitment marketing and/or talent attraction is a huge pl