Responsibilities

• Lead end-to-end management of performance campaigns across biddable media platforms (paid search, paid social, programmatic display + video, etc.), optimizing to performance and efficiency goals.
• Own campaign briefs, QA ad assets, manage UTMs, and oversee platform configurations.
• Ensure accurate targeting, timely launches, and alignment with commercial priorities.
• Monitor media pacing weekly/monthly to ensure alignment with budget and forecast, and recommend budget reallocation dynamically based on performance trends.
• Drive creative excellence rooted in digital platform best practices, in partnership with Explora brand team and agency partners.
• Act as day-to-day lead for the media agency executing NA performance campaigns.
• Review and approve media plans, forecasts, and recommendations, providing strategic guidance.
• Hold the agency accountable for meeting KPIs, SLAs, and reporting standards.
• Ensure collaboration across campaign planning, optimization, and wrap-ups, with alignment across brand, creative, analytics, and digital teams.
• Build and manage recurring performance reporting dashboards in partnership with the agency and internal analytics team, ensuring data accuracy and consistency.
• Translate performance data into actionable insights and clear narratives for senior leadership.
• Support the development of marketing forecasts, pacing reports, and ad hoc analyses to guide decision-making.
• Build and execute a structured A/B testing roadmap (audiences, creatives, landing pages, formats, channels).
• Capture and share insights; scale learnings across campaigns and geographies.
• Partner with global teams to align local learnings with broader strategies.