Performance Marketing Manager

San Francisco, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid media mix with clear ownership of audience, budget, and measurement. Drive cross-channel strategy and testing to prove profitable CAC/ROAS and lift, while partnering with data for attribution and incrementality.

  • Growth Infrastructure: Build attribution, audience segmentation, and measurement for cross-channel campaigns.
  • Demand Gen/Channel Ownership: Own Google, Meta, TikTok and emerging platform pilots with a clarity on budget and payback.
  • Creative & Lifecycle Alignment: Ensure testing and messaging tie to full-funnel goals across product and lifecycle teams.

Job Description

Own end-to-end paid media across search, social, and emerging platforms with a data-driven approach to CAC, ROAS, and blended payback.

  • Own campaign strategy, testing framework, and optimization across Google Ads (Search, Shopping, PMax), Meta, TikTok, Snapchat, Pinterest, and Reddit.
  • Lead attribution modeling, audience segmentation, and incrementality with the data team.
  • Manage multi-million dollar budgets, monitor CAC/ROAS/LTV, and pilot new platforms before scaling.
Mochi Health logo

Mochi Health

3.4 Glassdoor

Mochi is building a smarter, more personalized future for healthcare.Our platform connects patients to the treatments, tools, and clinical support they need to take control of their health, on their terms. We combine virtual care, data-driven protocols, and compassionate providers to deliver seamless, scalable solutions across a range of health needs.From prescription access to long-term support, we’re rethinking how care gets delivered—making it more human, more intuitive, and more effective.At Mochi, we believe the future of healthcare is personal, and we’re building the technology to power it.

Founded in 2022
San Francisco, California, USA
269 employees (25 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
551.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
19.1%
Direct
57.7%
Referral
11.8%
Social
10.6%
Paid
0.8%

Headcount Trend

Current headcount: ~269

Marketing Team

Marketing Team Size
13 (5% of company)
Median Career Experience
6 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$500K
Last Raise
$500K
Pre Seed, 4 years ago

Funding History

  • Mar 2022
    Pre Seed • $500K

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