Responsibilities - Own the manage paid media strategy across search, social programmatic, and ABM channels. - Set performance targets tied to pipeline, CAC, CPL, and revenue targets. - Oversee and optimize budget allocation, pacing, and forecasting. - Direct and manage agency partners to ensure high‑quality execution, testing, targeting precision, and performance reporting. - Align paid programs with GTM priorities, campaign launches, and ICP strategies. - Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops. - Own the SEO strategy and roadmap, including traditional search and AI-powered search visibility. - Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces (e.g., AI Overviews, ChatGPT-style answers). - Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility. - Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation. - Monitor organic performance across: Traditional rankings and traffic - Monitor organic performance across: Featured snippets and rich results - Monitor organic performance across: AI-generated search summaries and answer inclusion (where measurable) - Align paid and organic search strategies to maximize SERP and AI answer presence while improving overall demand efficiency. - Own the CRO roadmap across landing pages, forms, CTAs, and offers. - Diagnose drop‑off points and friction across paid, organic, and AI‑influenced traffic paths. - Lead structured A/B and multivariate testing using a hypothesis-driven framework. - Partner with Website Development to design, implement, and QA experiments. - Work with Analytics to evaluate test impact, statistical significance, and downstream pipeline effects. - Build a unified testing and experimentation framework across paid media, SEO, AI search visibility, and CRO?