Responsibilities

• Own execution and optimization of Keurig brand demand across paid media, ensuring strong efficiency, coverage and continued growth across a critical revenue-driving area
• Translate strategy into clear execution plans across Search, Shopping/PMAX, and Paid Social, and drive actions that improve revenue, efficiency, and subscription growth (KSK/AD)
• Lead high-impact initiatives (e.g., restructures, funnel optimization, subscription growth) with measurable outcomes
• Own reporting and performance narratives, delivering clear insights and actions in weekly, monthly, and quarterly readouts
• Identify risks and opportunities by exploring data and connecting signals across channels, and translate findings into prioritized actions
• Raise analytical rigor across Category Leads, ensuring insights consistently lead to execution
• Build and operationalize processes across creative planning, testing and reporting, and own the team’s operating rhythm (testing cadence, creative refresh cycles, performance reviews)
• Ensure consistent, high-quality execution across category-led areas of the business
• Drive accountability across paid media specialists through clear plans, performance visibility, and consistent follow-through
• Leverage automation, alerts, and emerging tools (including AI where applicable) to improve efficiency, surface performance changes, and enable faster decision-making across campaigns
• Partner with Creative, Performance Measurement, and Merchandising teams to apply insights and improve ads, measurement, and activations
• Translate paid media performance into clear narratives and recommendations that drive cross-functional decisions

Requirements

• 5–8+ years of experience in performance marketing, preferably in eCommerce or DTC
• Strong hands-on experience across Google Ads (Search, Shopping, PMAX, Paid Display) and Paid Social (Meta)
• Proven ability to translate data into clear, actionable recommendations that drive outcomes
• Experience optimizing toward performance metrics such as ROAS, CPA, revenue or subscription growth
• Experience building or improving processes (testing frameworks, reporting, campaign operations)
• Strong analytical toolkit (GA4, Excel, BI tools such as Power BI); familiarity with A/B testing and incrementality
• Comfortable influencing cross-functional teams and driving alignment without direct authority
• High ownership mindset with a proactive, problem-solving approach
• Curious and open-minded, with a willingness to challenge assumptions and adapt thinking based on new data

Benefits

• Medical, Dental, Vision, Disability
• Paid Time Off (including paid parental leave, vacation, and sick time)
• 401k with company match
• Tuition Reimbursement
• Mileage Reimbursement
• Additional benefits subject to election and eligibility