Responsibilities

• Building and managing paid advertising campaigns on Meta, Google, and other platforms focusing on new user acquisition and lead generation.
• Optimizing campaigns for maximum ROI and making data-driven decisions to improve performance.
• Tracking, analyzing, and reporting on campaign performance, providing actionable insights and recommendations for optimization.
• Collaborating with the creative team to develop high-converting ad creatives and landing pages.
• Launching ad creative and landing page tests, analyzing the results, and reporting findings and insights that inform the next test iterations.
• Supporting reporting and attribution infrastructure, partnering with data and engineering teams to ensure integrations between the ad platforms and our internal systems are set up correctly.
• Staying ahead of the curve on industry trends, algorithm changes, and platform developments to adapt to the ever-changing advertising landscape.

Requirements

• 3-5 years of hands-on experience running performance marketing campaigns with 7-digit monthly budgets across different channels for consumer brands.
• In-depth knowledge of Meta and Google Ads platforms: their capabilities, limitations, and best practices.
• Strong analytical and advanced Excel skills with the ability to interpret data and draw actionable insights.
• Experience with high-velocity creative testing, tracking, and analyzing creative tests. Experience working with a creative team to generate new ad concepts and variations.
• Experience working with data and engineering teams to improve channel attribution and reporting.
• Knowledge of mobile attribution platforms such as Branch and Appsflyer. Familiarity with both web and mobile app tracking methodologies and understanding of the mobile marketing landscape (SKAN, privacy limitations, etc.).
• Self-motivated, detail-oriented, adaptable, and able to work in a fast-paced environment. You have a “get things done” mentality and are comfortable learning new platforms and tools.
• Strong communication skills, both written and verbal, to synthesize complex information and articulate it to your team and internal stakeholders.
• Nice to have: SQL knowledge and experience with BI tools such as Tableau.

Preferred

• SQL knowledge and experience with BI tools such as Tableau

Benefits

• Compensation - Competitive salary and meaningful equity in a fast-growing company
• Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
• Paid Time Off - Unlimited and flexible vacation policy
• Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
• Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
• Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
• Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications