Responsibilities

• Own day-to-day management of partner agencies and optimization of paid media programs, including Meta, Google, YouTube, TikTok, Reddit, programmatic, and emerging platforms.
• Develop audience segmentation, prospecting, retargeting, and customer retention strategies.
• Collaborate with creative and e-commerce, and merchandising teams to develop high-performing ad creative and messaging.
• Continuously test audiences, creative, landing pages, and campaign structures to improve efficiency and scale.
• Partner with the marketing and e-commerce teams to support customer retention initiatives through email, SMS, and lifecycle marketing.
• Develop strategies to improve customer engagement, repeat purchase behavior, and loyalty.
• Leverage customer data to build targeted audience segments and personalized marketing programs.
• Establish reporting frameworks and dashboards to measure channel performance, attribution, customer acquisition costs, and return on ad spend.
• Translate complex performance data into actionable insights and recommendations for leadership.
• Lead testing initiatives across channels to improve conversion rates, engagement, and revenue performance.

Requirements

• 2-5+ years of experience in performance marketing, digital marketing, or growth marketing, preferably within apparel, consumer products, or e-commerce.
• Proven experience managing significant paid media budgets and delivering measurable growth.
• Strong understanding of digital marketing channels, including paid social, paid search, affiliate marketing, SEO, and CRM.
• Highly analytical with strong quantitative and problem-solving skills.
• Ability to interpret performance data and communicate insights clearly to both technical and non-technical audiences.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Passion for premium brands, golf, and customer-centric marketing is a plus.

Preferred

• Passion for premium brands, golf, and customer-centric marketing is a plus.

Benefits

• Medical/Dental/Vision insurance
• Product discounts and other benefits
• 401(k) with Company match