Responsibilities

• Strategic Growth: Develop and execute a comprehensive performance marketing strategy focused on aggressive customer acquisition and brand scaling.
• Multi-Channel Mastery: Oversee a diverse media mix including PPC, Social, Display, Programmatic, and Connected TV (CTV) to ensure full-funnel coverage.
• KPI Ownership: Establish performance goals and KPIs across all campaigns, driving continuous optimization to maximize ROI and efficiency.
• ABM & High-Value Targeting: Lead Account-Based Marketing (ABM) strategies to penetrate high-value accounts and generate high-quality sales opportunities.
• Affiliate & Partner Management: Build and maintain strategic affiliate advertising partnerships to expand reach and drive mutual revenue success.
• Brand Awareness: Orchestrate broad awareness campaigns designed to increase brand visibility and consideration within the legal tech market.
• Data-Driven Optimization: Manage rigorous A/B testing frameworks for ad creatives and landing pages to constantly improve conversion rates.
• Advanced Analytics: Collaborate with data teams to ensure precision in tracking, reporting, and multi-touch attribution across the entire marketing stack.
• Cross-Functional Synergy: Partner with Creative, Product Marketing, and Finance to align messaging, manage budgets, and forecast future growth.

Requirements

• 5+ years in a digital marketing role focused on pipeline generation.
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.
• Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.
• Strong leadership skills with experience managing, mentoring, and growing teams.
• Excellent analytical skills and a data-driven mindset to optimize marketing performance.
• Experience in vertical SaaS or legal tech industries is a plus
• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders

Preferred

• Advanced degree preferred
• Experience in vertical SaaS or legal tech industries is a plus

Benefits

• A dynamic, rapidly growing company, focused on helping organizations thrive
• Medical, Dental, & Vision Insurance (for full-time employees)
• Competitive & Fair Pay
• Enhanced Commuter Benefit: $75 monthly contribution to help cover your commute to 1 S Wacker
• Maternity & paternity leave (for full-time employees)
• Short & long-term disability
• Opportunity to learn from a dedicated leadership team
• Centrally located open office building in Chicago (1 S Wacker Dr)
• Top-of-the-line company swag