Responsibilities

• Drive performance marketing creative testing and strategy across paid social and programmatic display channels
• Analyze and interpret ad performance data across social, display, and programmatic platforms to identify areas for improvement and growth
• Develop and manage learning agendas that fuel creative development and optimization across all digital channels
• Work closely with performance creative teams, providing strategic direction for asset creation and enhancement in social and programmatic environments
• Collaborate with external agencies and demand-side platform (DSP) partners to execute, test, and improve paid social and programmatic display campaigns
• Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends from paid and programmatic channels
• Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders

Requirements

• 2 years of performance media marketing experience with strong emphasis on paid social, programmatic display, and creative testing
• Demonstrated experience generating ROI-based results in paid social, display, and programmatic media channels
• Expertise in interpreting marketing data and analytics; skilled in developing creative testing strategies including A/B testing
• Strong presentation skills and ability to translate data into actionable, strategic recommendations
• Experience partnering across teams, agencies, and creative functions to drive campaign results
• Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential

Preferred

• Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
• Familiarity with leading social media and display advertising platforms and DSPs (e.g., Google, Meta, TikTok, YouTube, The Trade Desk, Amazon DSP)
• Experience developing and leading learning agendas and creative testing roadmaps
• Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
• Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential

Benefits

• Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.