Performance Marketing Manager

USA (Remote)

$104K/yr - $119K/yr (Est.)Mid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid user acquisition for Gakku through Meta and Google Ads, with data-driven testing and rapid iteration.

  • Own the paid acquisition strategy and optimization for user growth.
  • Must-have: 2–4+ years in performance marketing with hands-on iOS UA and Meta/Google Ads expertise.
  • Standout: Remote-first role with direct CEO involvement and ownership in an AI-native product.

Job Description

{"ai_summary":"

Drive paid user acquisition for Gakku through Meta and Google Ads, with data-driven testing and rapid iteration.

  • Own the paid acquisition strategy and optimization for user growth.
  • Must-have: 2–4+ years in performance marketing with hands-on iOS UA and Meta/Google Ads expertise.
  • Standout: Remote-first role with direct CEO involvement and ownership in an AI-native product.»
","markdown":null,"sections":{"responsibilities":["Own and execute paid acquisition strategy for Gakku","Manage and optimize campaigns across Meta (Facebook/Instagram) and Google Ads","Drive user growth through data-driven testing and iteration (creative, targeting, bidding, funnel)","Analyze campaign performance and continuously improve key metrics (CPI, CAC, ROAS, LTV)","Collaborate with product and creative teams to develop high-performing ad creatives","Identify new growth opportunities, channels, and scalable acquisition strategies","Monitor industry trends and competitor activities to inform strategy"],"requirements":["2–4+ years of hands-on experience in performance marketing / paid acquisition","Proven experience with iOS app user acquisition campaigns","Strong expertise in Meta Ads and Google Ads","Data-driven mindset with strong analytical and optimization skills","Ability to work independently in a fast-paced, remote environment"],"nice_to_have":["Experience in consumer-facing products , especially:","Mobile games","Short-form content / entertainment apps","Subscription-based products","Familiarity with creative testing frameworks and UGC-style ads","Chinese language proficiency (Mandarin) is a plus"],"benefits":["Remote-first, fast-moving, and entrepreneurial team","Work directly with the CEO and have high ownership from day one","Be part of building an AI-native global product (Gakku)","High-impact role with room to scale both budget and responsibility"],"compensation":[],"how_to_apply":[],"about_company":["Cosmo (www.cosmo.io), a market-leading manufacturer of engineered soft-goods, spanning consumer electronics to luxury sectors. Comprehensive manufacturing solution provider, with a platform covering innovation, design, engineering/development, manufacturing, and supply chain services.20 years of designing, innovating, and manufacturing for the best brands in the world. Cosmo pioneered the engineered soft-goods category, applying the automation, precision, and repeatability of the consumer electronics world to soft-goods."],"other":["Job title: Performance Marketing Manager (Paid Ads)","Product: Gakku, AI-native product","Location: Remote","Employment Type: Full-time (W2)","Reports to: CEO"]}}
Cosmo logo

Cosmo

Cosmo (www.cosmo.io), a market-leading manufacturer of engineered soft-goods, spanning consumer electronics to luxury sectors. Comprehensive manufacturing solution provider, with a platform covering innovation, design, engineering/development, manufacturing, and supply chain services.20 years of designing, innovating, and manufacturing for the best brands in the world. Cosmo pioneered the engineered soft-goods category, applying the automation, precision, and repeatability of the consumer electronics world to soft-goods.

Founded in 1998
Kowloon City, CHN
804 employees (64 in marketing)

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
42.3%
Direct
35.2%
Referral
13.2%
Social
6.5%
Paid
1.5%

Headcount Trend

Current headcount: ~804

Marketing Team

Marketing Team Size
42 (5% of company)
Median Career Experience
5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
3