Responsibilities

• Act as the internal paid search expert for your client portfolio—planning, managing, and optimizing campaigns for performance and ROI.
• Manage e-commerce campaign setup across Merchant Center and Google Ads, optimizing product feeds, shopping ads, and conversion tracking for maximum sales impact.
• Lead SEO and web analytics strategies—identifying optimization opportunities, analyzing performance across platforms like Google Analytics, and Adobe Analytics and presenting insights and recommendations in client meetings.
• Collaborate with the social team to refine paid social targeting, audience segmentation, and budget allocation to complement broader paid media efforts.
• Develop and manage display, YouTube, and Performance Max campaigns, utilizing data-driven audience and bidding strategies.
• Define and track KPIs to measure the impact of paid, organic, and e-commerce efforts, ensuring clear linkage to business outcomes.
• Partner across strategy, media, digital, PR, and account teams to ensure integration with client goals.
• Embrace and utilize Butter, our AI tool, to increase efficiency and effectiveness in day-to-day work.
• Stay current on industry best practices and platform updates to keep strategies innovative and effective.
• Perform other duties as assigned to meet the evolving needs of the agency.

Requirements

• 2–4+ years of agency or client-side experience in paid search, with additional experience in e-commerce, SEO, or paid social as a plus.
• Strong foundation in Google Ads (campaign setup, bid strategies, audience targeting, conversion tracking).
• Proficiency in Google Analytics, Adobe Analytics, Tableau, or other performance analytics tools.
• Familiarity with Google Merchant Center, product feed management, and e-commerce platforms such as Shopify.
• Demonstrated ability to analyze data, uncover insights, and translate findings into actionable marketing strategies.

Nice To Have

• A solid understanding of the entire communications ecosystem, including the value of paid, earned and owned media.
• Straight As in paid search and digital analytics.
• Comfortable working with and learning AI tools to assist you in a variety of functions.
• Believe in the role of analytics to help us continuously improve work for our clients.
• Aptitude for financial analysis, detail and quality orientation.
• The talent to smile while sweating under a tight deadline or two.

Benefits

• Medical, dental, vision, life, and disability insurance.
• Hybrid work schedule (3 days/week in-office, 2 days/week remote).
• Paid Time Off, paid holidays.
• 401(k) matching.
• Paid parental leave.
• Performance-based bonuses.
• Employee stipends.
• Gym access.
• Employer contributions to HSAs, FSAs, and Student Loan Debt Repayment benefits.