Performance Marketing Manager at Booksy | USA | $75K/yr – $103K/yr

Booksy

Performance Marketing Manager

USA (Remote)

$75K/yr – $103K/yrSenior Level3+ years expInternship

Posted 3 months ago

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Job Summary

Drive paid media growth at scale with SEM and paid social, using data-driven testing and cross-functional alignment to grow global impact.

Own high-budget paid media programs across SEM and social platforms
Must-have: strong hands-on SEM/paid social with testing discipline
Standout: cross-functional collaboration and data-backed creative-led growth

Job Description

Responsibilities

Manage and scale high-budget programs across the paid ecosystem, including SEM (Google/Bing) and Paid Social (TikTok, Meta, Pinterest). You will be responsible for ensuring the setup, bid management (tCPA/tROAS), and alpha/beta testing of new ad products to maintain a competitive edge
Architect and execute a quarterly roadmap focused on incremental growth. This includes sophisticated audience segmentation (First-party data, Lookalikes, Predictive modeling), relentless creative iteration based on performance data, and the aggressive testing of emerging channels
Deep-dive into the "North Star" metrics of the business. You won't just monitor - you will influence and optimize for LTV:CAC ratios, payback periods, and downstream conversion events to maximize Booksy's global footprint
Own the source of truth for paid media performance. You will manage daily spend pacing, provide high-accuracy weekly/monthly forecasts, and Incrementality Testing to ensure every dollar drives measurable, scalable growth
Act as the performance "bridge" between Performance Marketing, Creative, Product, Analytics, and other Cross-Functional Teams. You will provide data-backed briefs to the Creative team to drive "Creative-Led Growth," partner with Product and Analytics to ideate and test data-backed strategies, and more

Requirements

3-5 years of experience in growth marketing or performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social
Comfortability working with tools such as Looker, AppsFlyer, SQL, Excel
Familiarity with CRM systems like Hubspot or SalesForce
Strong landing page and ad copy instincts, with an eye for what works and a bias toward thoughtful, opinionated testing
Attention to detail and a methodical approach, whether it's structuring a test, reviewing data, or QAing ad copy.

Preferred

Experience in high-growth B2B SaaS or startups
A scrappy, action-oriented, and self-motivated mindset. You're excited to get your hands dirty and solve problems at both the strategic and tactical levels
The ability to thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented, even when things get messy

Benefits

We’re proudly distributed across the globe, with each market being remote-first. Depending on which market you're joining, you might have office access or be fully remote - either works. All we ask is that you're based in the country/region this role is advertised in
Remote work with $50/month home phone/internet reimbursement
Comprehensive health, dental, and vision coverage with UHC
Company paid STD and LTD, and Basic Life Insurance at 1x salary
FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus
Accident/Hospital/Critical Illness voluntary plans available
401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period
PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over)
12 Holidays observed
Parental Leave - 12 weeks of paid leave
EAP (Employee Assistance Program)
Voluntary Pet Insurance through Fetch
Financial wellness tools through SoFi and Ladder
Discounts via Perkspot
Booksy benefit $50 per month to use on services in our app

Booksy

2.8 Glassdoor

From empowering entrepreneurs to build successful businesses, to supporting their clients to arrange 'me time' moments, we’re in the business of elevating people - helping them to thrive and feel fantastic. Lifting others up can be hard, heavy work, and we passionately believe that the sense of purpose and personal satisfaction this brings are worth it.What started in Poland is now an international, cloud-based marketplace that’s scaling quickly. We bring together entrepreneurs in the beauty, health and wellness industry with their customers on a product that connects creative communities and opens up worlds of opportunities.

Founded in 2014

Poland, Maine, USA

1.1K employees (114 in marketing)

linktr.ee/booksy.biz

41% recommend to a friend

42% CEO approval