Responsibilities

• Manage and scale high-budget programs across the paid ecosystem, including SEM (Google/Bing) and Paid Social (TikTok, Meta, Pinterest). You will be responsible for ensuring the setup, bid management (tCPA/tROAS), and alpha/beta testing of new ad products to maintain a competitive edge.
• Architect and execute a quarterly roadmap focused on incremental growth. This includes sophisticated audience segmentation (First-party data, Lookalikes, Predictive modeling), relentless creative iteration based on performance data, and the aggressive testing of emerging channels.
• Deep-dive into the "North Star" metrics of the business. You won't just monitor – you will influence and optimize for LTV:CAC ratios, payback periods, and downstream conversion events to maximize Booksy's global footprint.
• Own the source of truth for paid media performance. You will manage daily spend pacing, provide high-accuracy weekly/monthly forecasts, and Incrementality Testing to ensure every dollar drives measurable, scalable growth.
• Act as the performance "bridge" between Performance Marketing, Creative, Product, Analytics, and other Cross-Functional Teams. You will provide data-backed briefs to the Creative team to drive "Creative-Led Growth," partner with Product and Analytics to ideate and test data-backed strategies, and more.