Armis Security

Performance Marketing Manager

Boston, MA (Hybrid)

$130K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize a full-funnel paid media engine for an enterprise software audience, balancing search, social, display, and emerging channels with rigorous testing and budget discipline to drive pipeline ROI.

  • End-to-end paid media plan: SEM, Paid Social, Display/Programmatic, and emerging channels with a focus on high-intent terms and conquest opportunities.
  • Channel testing and budget discipline: Systematic A/B/ multivariate tests and allocation decisions driven by pipeline impact.
  • Cross-functional ownership: Align with Marketing Operations and Sales/BD for lead flow, attribution, and clean handoffs to close deals.

Job Description

Responsibilities

  • Paid Search (SEM): Build and optimize branded and non-branded keyword strategies across high-intent industry terms; develop and maintain competitive conquest campaigns.
  • Paid Social: Execute and optimize campaigns across LinkedIn (primary), Meta, X, and Reddit, aligning strategy with organic community initiatives.
  • Display & Programmatic: Build funnel-based retargeting strategies and implement programmatic buying to reach target accounts at scale.
  • Content Syndication (TBC): Manage third-party lead generation partners and CPL programs, optimizing vendor mix based on lead quality.
  • Emerging Channel Development – Connected TV (CTV): Launch and scale brand awareness campaigns targeting the Total Addressable List (TAL).
  • Podcast Advertising: Evaluate and test sponsorships in relevant technology and leadership podcasts.
  • Channel Optimization & Testing: Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages; optimize budget allocation by channel based on pipeline ROI; implement bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions.
  • Operational Delivery – Budget & Agency Management: Media budgeting and agency leadership; vendor relations with contract negotiation and scorecards for lead quality and cost efficiency.
  • Cross-Functional Partnership: Strategy translation, marketing operations coordination, lead handoffs to Sales/BD, and attribution collaboration with Revenue Operations.

Requirements

  • Experience: 8+ years in performance marketing or digital advertising, with significant B2B enterprise software experience.
  • Channel Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, display/programmatic, and content syndication.
  • Analytical Skills: Advanced proficiency in campaign analytics, attribution modeling, and ROI measurement.
  • Technical Proficiency: Expert-level skills in major ad platforms and familiarity with marketing automation and CRM systems.
  • Budget Management: Experience managing $3M+ annual media budgets with accountability for pipeline outcomes.

Benefits

  • Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace.