Responsibilities

• Direct strategy and execution of all paid acquisition across B2C and B2B
• Work cross functionally with Sales, Product Marketing, Brand & Content, and more
• Set and manage monthly and quarterly budgets and goals for paid marketing
• Own SEM, SMM, OTT, Reddit, and all other paid marketing channels
• Implement and oversee marketing automation and advanced tooling to streamline workflows
• A/B test new channels, ad types, messaging/targeting, and more
• Be data-driven, keeping us honest to monthly and quarterly goals for paid growth

Requirements

• 5+ years of paid marketing experience
• 3 years of experience owning Paid Search (SEM)
• 3 years of experience owning Paid Social (SMM)
• Experience owning large marketing budgets (8 figures annually)
• Strong experience in both B2C and B2B acquisition
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Confident in pushing back on "bad ideas" or low-impact requests through data-backed reasoning

Preferred

• Experience in SaaS is a plus

Benefits

• In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations.
• Teachable operates as a remote-first culture to give employees added flexibility.