Responsibilities - The Performance Marketing Lead oversees paid media campaigns, focusing on Meta and Google platforms, to drive customer acquisition and optimize funnel performance. - They manage campaign setup, targeting, creative testing, and budgeting, aiming to improve metrics like CAC, ROAS, CTR, and conversions. - The role involves analyzing customer journey data, identifying drop-offs, and collaborating with product and growth teams to enhance conversion rates. - They support marketing systems (e.g., Pardot, Iterable) to ensure efficient workflows and automation, while proposing improvements. - The position includes developing attribution insights, managing SEO strategies, and streamlining reporting processes. - Cross-functional collaboration with teams such as Product, Customer Experience, and Operations is essential to align marketing efforts with overall business goals. Requirements - Qualifications include 3-6 years of digital marketing experience, proficiency in ad platforms, automation tools, analytical skills, and the ability to manage multiple priorities independently.