Senior Director - Performance Marketing
Puffy
Los Angeles, CA (Remote)
$220K/yr - $240K/yrIn-houseFull-timeSenior level6+ years exp.
11 hrs ago
Performance Marketing & Growth Manager
Seattle, WA (Remote)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
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Job Summary
Drive paid growth and funnel optimization for caregiver-focused growth at Nolia Health.
- Owns paid growth across Meta/Google and optimization of landing pages and scheduling flows
- Must-have: 3–7+ years in performance marketing
- Standout: History of measurable CAC and conversion improvements
Job Description
Responsibilities
- Own and optimize the parts of the funnel that most directly drive growth: Paid acquisition (Meta + Google); Landing pages and conversion flows; Consult → billable session conversion
- Manage and optimize campaigns across Meta and Google Ads
- Drive improvements in: Cost per consult; Consult-to-booking rate; Cost per billable session
- Create new ads (basic design skills)
- Test new: Creative angles; Messaging; Audiences; Offers and conversion paths
- Make clear, data-driven recommendations on budget allocation and scaling
- Optimize landing pages, forms, and scheduling flows
- Identify drop-off points from: Ad click → consult; Consult → booked session; Booked → billable
- Run structured experiments across: Headlines and messaging; Page layouts and UX; CTAs and form design
- Build a more predictable, testable acquisition system
Requirements
- 3–7+ years in performance marketing or growth roles
- Deep, hands-on experience with Meta Ads and Google Ads
- A track record of improving conversion rates and CAC efficiency
- Strong analytical instincts—you know how to turn data into action
- Comfort operating independently in a fast-moving, ambiguous environment
Preferred
- Healthcare, caregiving, Medicare, or other trust-sensitive categories
- Referral marketing or partnership-driven growth
- Tools like Webflow, HubSpot, PostHog, Customer.io, or similar
- Content marketing, SEO, or thought leadership amplification
