Performance Marketing and Growth Lead, Hands-On (Paid Social, UGC & AI) Remote | Full-Time at LaRue | USA | $90K/yr – $140K/yr

Performance Marketing and Growth Lead, Hands-On (Paid Social, UGC & AI) Remote | Full-Time

USA (Remote)

$90K/yr – $140K/yrSenior Level4+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive creator-led performance and scalable UGC programs for a remote growth team.

Own end-to-end creator campaigns from sourcing to optimization.
Must-have: 4–6+ years in performance marketing, paid social, or UGC.
Standout: Hands-on with Meta/TikTok ads and proven ability to launch and scale campaigns.

Manage and scale Canvas UGC creators, our high-volume, brand-owned content incubator
Build and refine repeatable systems for sourcing, briefing, testing, and scaling creator content
Launch and optimize campaigns across TikTok including Spark Ads and TikTok Shop, and Meta
Turn organic content into high-performing paid ads
Build and execute creative testing frameworks
Analyze performance across CPA, CTR, and CVR and translate insights into stronger briefs
Collaborate across PR, affiliate, and growth teams

4 to 6+ years in performance marketing, paid social, or influencer or UGC marketing
Hands-on experience with Meta Ads Manager and TikTok Ads Manager
Strong understanding of UGC and creator-led growth strategies
Proven ability to manage creators and execute data-driven campaigns
Analytical mindset with a bias toward testing and iteration
Comfortable in a fast-paced, remote environment
Basic understanding of AI tools and how they can be applied to marketing workflows
Proven track record of personally launching, optimizing, and scaling campaigns (not just managing or delegating)

TikTok Shop and creator commerce experience
Spark Ads, whitelisting, or Sideshift
GEO or marketplace search such as TikTok Shop, Amazon, or retail media
Affiliate or performance PR background
Experience using AI tools for creative generation, testing, or campaign optimization
Familiarity with AI-driven content platforms such as Arcads.ai or similar tools
AI Experience (Nice to Have): We are increasingly integrating AI into our workflows. Bonus points if you have experience using AI tools for creative generation, testing, or optimization
Understanding how AI can enhance UGC production, ad iteration, or general workflows.
Experience with tools like Arcads.ai or similar AI-driven content platforms
Ability to incorporate AI into day-to-day workflows to move faster, test more, and improve performance outcomes