Performance Marketing Director at | Dallas, TX | $90K/yr – $120K/yr

Performance Marketing Director

Dallas, TX (Hybrid)

$90K/yr – $120K/yrSenior LevelFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own paid media across Meta, Google, and YouTube to generate high-quality leads, optimize funnels and landing pages, and tie campaigns to CRM, attribution, and predictable growth.

Lead generation and conversion optimization across the customer journey.
Data-driven optimization with attribution tracking and ROI-focused scaling.
Cross-functional collaboration with leadership to drive growth.

Job Description

Responsibilities

Develop and execute paid advertising strategies across Meta (Facebook & Instagram), Google, and YouTube.
Build and optimize lead generation funnels and landing pages.
Improve conversion rates across every stage of the customer journey.
Integrate marketing systems with our CRM and lead routing processes.
Implement accurate conversion tracking and reporting.
Analyze campaign performance and make data-driven optimizations.
Scale profitable campaigns while maintaining strong ROI.
Collaborate with leadership to drive predictable business growth.

Requirements

A proven track record generating leads for insurance, financial services, or another highly competitive industry.
Hands-on experience managing significant advertising budgets.
Expertise with Meta Ads Manager and Google Ads.
Strong analytical and problem-solving skills.
Experience with landing pages, funnels, CRM integrations, and attribution tracking.
The ability to move quickly, test ideas, and continuously improve performance.