Performance Marketing Associate

New York City, NY (On-site)

$5K/mo – $5K/moEntry Level2+ years expContract

Posted 2 months ago

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Job Summary

Own paid media for a consumer brand with a focus on channel mix optimization, ROAS and CAC efficiency, and creative testing to unlock scalable, profitable growth.

  • Own Meta and Google paid campaigns, with ROAS/CAC optimization and testing of new audiences.
  • Collaborate with creative teams to source assets and launch high converting creatives.
  • Turn campaign data into growth moves by identifying opportunities across platforms and budgeting for profitability.

Job Description

Responsibilities

  • Manage and optimize Meta, Google, and other paid acquisition channels.
  • Monitor and improve ROAS, CAC, MER, and customer acquisition efficiency.
  • Launch, test, and scale new campaigns, audiences, and creative concepts.
  • Partner with the creative team to develop high-converting ad creatives, UGC assets, copies.
  • Analyze campaign performance and identify opportunities for growth.
  • Work with creators and content partners to source and scale winning creative assets.
  • Conduct competitive analysis and identify emerging paid media opportunities.
  • Manage budget allocation across channels to maximize profitable growth.

Requirements

  • 2+ years of hands-on paid media experience for consumer brand with strong DTC presence.
  • Strong experience managing Meta Ads and Google Ads.
  • Proven track record scaling customer acquisition campaigns.
  • Excellent analytical skills and proficiency with performance metrics.
  • Strong copywriting instincts and understanding of consumer psychology.
  • Experience briefing and evaluating UGC and creative assets.
  • Comfortable working in a fast-paced, entrepreneurial environment.
  • Based in NYC or Los Angeles.

Traffic Signals

Monthly Visitors
6.8B
Monthly Google Ads Budget
$3.1M
Traffic Source Mix
Search
26.4%
Direct
67.9%
Referral
4.1%
Social
1.3%
Paid
0.1%

Headcount Trend

Current headcount: ~118

Marketing Team

Marketing Team Size
8 (7% of company)